If you go back only a few years in the business mobile device market, then we would all be wanting to understand the difference between rugged mobile devices and consumer devices. However, the rugged mobile market has changed hugely and the types of device that users and businesses demand changed along with it.
Users now need devices that are familiar to use, with zero training or learning required to use them. The days of having two phones, one for work and one for personal life have also gone, with a no compromise “one device for all” demanded.
Users also expect the latest technology in their work phones.
The shift to outsourcing users has also helped accelerate these trends, as end users need the best technology they can get at the lowest pricing they can afford. This means that to sell into this market, you have to provide to an almost ruthless set of needs.
Rugged fails these users because typical classic rugged devices are expensive, run outdated operating systems and technology and are next to useless for use as a personal mobile device.
Consumer fails these users for the same reasons consumer phones have always failed business users. Lack of durability, poor product roadmaps and poor support and rubbish batteries are but a few.
So how do you solve this problem?
Enter, the hybrid rugged smartphone that takes the best features from rugged and consumer phones. At the same time minimising the compromises that users or business owners face by using them.
All technology has its flaws. And some users may still be better off with a rugged device with a huge battery and extreme durability. However, as mobile becomes the norm for business IT solutions, more and more customers are demanding a device that’s equally good as a work tool as it is browsing Facebook at home.
Hybrid rugged devices need to have the following characteristics:
- Have the latest technology, as near to the latest consumer smartphone specifications.
- Be rugged, and durable enough to withstand the rigours that everyday working can throw at them.
- Need to be slim, light and have large screens. Basically, look and feel as near to a consumer smartphone or tablet as possible.
- Last all day long, with batteries that are still large, but can also be charged quickly and easily.
- Short ROI so that users can replace hardware quickly and easily in order to keep up with the latest technology.
- Be inexpensive. Hybrid rugged smartphones need to be inexpensive to buy, their accessories need to be inexpensive and the support needs to be too.
This is the first in a series of blogs about the being “Hybrid”, the new way to be rugged and consumer rolled into one.
The next post will focus on technology and hybrid devices.